Conversion Rate Optimization (CRO) for Drupal

Take SEO to a higher level in 2010. Follow Ben Finklea, CEO of Drupal marketing firm Volacci and author of Drupal 6 SEO as he shows how how even simple, conversion-focused adjustments to a previous, well-executed SEO initiative gives a 40-50% improvement in conversion, as experienced by a Volacci online retailing client, a health and wellness firm using Drupal 6.

Volacci’s client gained considerable traction in online conversions, even off-season. Despite launching the new conversion efforts directly against the competing Christmas shopping season, the client undertook a Conversion Rate Optimization (CRO) program that produced big results with relatively minor changes.

Ben will present the 7 things that you must do to increase the conversion rate of every Drupal website you build. Ben will cover:
-Keeping Web visitors engaged
-Calls to Action that Really Work
-Eye patterns - picking one and making it work for you
-How to Set Up A/B and Multivariate testing using Google Website Optimizer
-The multiplier effect from improvements across SEO, PPC, and conversion rates
-How to sell your clients on the need for Conversion Rate Optimization.