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Building a viral marketing and customer rewards e-commerce site

3:00 PM - 4:00 PM
310 Drupal Association

Presented by

Mike O'Connor (mikejoconnor)
Commerce Guys
Robert Douglass (robertDouglass)
Leveraging Drupal for your businessLeveraging Drupal for your business
Use Drupal to power your business: Hear case studies and learn about adapting to open-source technology.

You have a killer product - best in its class. You build a great website with the best CMS in the world (Drupal of course!) You make a slick jQuery widget that makes people go "oooh!" But you have no money to waste on expensive advertising and marketing. How then, do you increase sales exponentially and let your customers do all the talking?

In this case study we show you how one German bodybuilder, plus Drupal and Ubercart, plus embed widgets and a simple customer rewards system based on Userpoints, led to a 1000% increase in sales in a matter of a few months.

This session covers topics including:

  • Creating a rewards program that lets your customers earn and spend points
  • Creating a referral program that motivates customers to get friends to sign up
  • Using coupons to drive sales, earn points, and win new business
  • Using embed widgets to go massively viral and turn every customer on MySpace or Facebook into a marketing agent

About the presenters:

Mike O'Connor, Ubercart guru and co-founder of Commerce Guys, has a passion for selling and loves nothing more than a good business plan.

Robert Douglass, Senior Drupal Advisor at Acquia, meets German bodybuilders with surprising frequency and occasionally helps them build great websites.

Experience: Beginner, Intermediate
Industry: marketing
Tags: ecommerce, ubercart, viral marketing, widgets

The site is D6.

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