Case Studies in Publishing: Time Out NY and Taunton Press
As content publishers make the shift from traditional channels to online, many are finding that their current websites are unable to handle the increased quantity and depth of content required to keep audiences engaged. In addition, content publishers looking to integrate social media and collaboration tools into their website will face challenges when working with legacy content management systems (CMS) which are limited in functionality and were not designed with the today’s social media requirements in mind. Thankfully, there is a solution – open source social publishing- which offers traditional and new media publishers a better way to build and host engaging sites with content readers and subscribers want to engage with.
Jay Hartley, CTO of Taunton press will reveal how Drupal offers a unique alternative for those looking to publish online content more efficiently. He will discuss how their content management requirements have evolved, the challenges of relying on a solely proprietary software strategy, and why they turned to open source to reinvent their CMS strategy.
Industry: marketing, media